Performance marketing that is judged on leads, not impressions

What performance marketing means here

Every campaign we run has a number attached to it before it launches: what a lead is worth to you, and what you can afford to pay for one. Reach, impressions and engagement are diagnostics, not results.

That number decides the budget, the platform and the offer. If the maths does not work, we say so instead of spending your money to find out.

The parts we build

• Offer and angle — what the ad actually promises.
• Audience and placement — who sees it and where.
• Creative — image, video or reel, written for the platform.
• Destination — WhatsApp, a lead form or a landing page built to convert.
• Tracking — pixel, conversion events and lead source, so you know which ad produced which enquiry.
• Reporting — spend, leads, cost per lead, and what we changed.

Budget guidance

Start at AED 30 to 50 a day per platform for two weeks. That is enough data to tell whether the offer works. Scale only after the cost per lead is known.

Ad spend is paid by you directly to the platform. We never mark it up or take a cut of it.