Google Ads that turn searches into customers

Who this is for

Businesses where customers search with intent: emergency services, movers, clinics, rentals, repairs, legal, education and B2B services. If people search for what you sell, Google Ads is usually the fastest route to enquiries.

Campaign types we use

• Search — the core. Keyword-led, with tight match types and negatives so you are not paying for the wrong intent.
• Performance Max — used carefully, with brand exclusions and asset groups per product, never as a lazy catch-all.
• Call-only and local campaigns — for businesses that close on the phone or need footfall.
• Remarketing — bringing back the people who visited but did not enquire.

Keyword strategy

We separate keywords by intent: buying terms, comparison terms, and research terms. Only the first two get budget at the start.

Negative keyword lists are built before launch and reviewed weekly. In the UAE this matters more than most markets because of mixed-language search.

Landing pages and tracking

A search ad that lands on a homepage wastes the click. We point each ad group at the page that answers that exact search, with one clear action on it.

Conversion tracking is set up before launch: calls, WhatsApp clicks, form submissions. Without it you are optimising blind.

Reporting

Monthly: spend, clicks, cost per click, conversions, cost per conversion, search terms that produced them, and what we changed. In plain language, one page.