Google Ads or Meta Ads — which should a Dubai business start with?

The rule

If people already search for what you sell, start with Google. If they do not know they need it until they see it, start with Meta.

Emergency plumbing, car rental, visa services, clinics, movers: Google. Restaurants, salons, fashion, gyms, events, new products: Meta.

What each one costs to learn

Give either platform AED 30 to 50 a day for two weeks. That is roughly AED 500 to 700 and it buys you an answer: what a lead costs you here.

Below that, you are not testing, you are hoping. Above that, before you know your cost per lead, you are scaling a guess.

The part people skip

Whichever you pick, the destination decides whether the money works. A search ad landing on a homepage, or a Meta ad landing in an inbox nobody checks, wastes a good campaign.

Point search ads at the page that answers that exact search. Point social ads at WhatsApp, and answer inside minutes.

Running both

Once one platform is profitable, the second usually improves the first: social builds the brand recognition that raises click-through on search, and search catches the demand social creates.

That is the logic behind our Growth plan at AED 699 a month — both platforms plus the Google profile, with ad spend staying in your own account.